副教授，博士，硕士生导师

电子邮箱：403142543@qq.com

研究方向：外语教育教学、商务翻译、市场营销、旅游管理

个人简介

刘煜，男，副教授，博士，硕士生导师，主要从事商务英语与“E+”双专业商务课程的教学与研究。分别毕业于华中师范大学外国语学院（学士）、广东外语外贸大学国际商务英语学院（硕士）、中南财经政法大学工商管理学院（博士）。2012年8月至2014年8月赴美国布莱恩特大学（Bryant University）进行访问学者研究。

现任外语学院创新创业中心负责人，同时担任双创学院兼职导师。长期致力于商务英语教学改革与创新创业教育实践，注重跨学科融合与国际化人才培养。参与国家自然科学基金面上项目，并主持湖北省教育厅人文社科项目。已出版学术专著1部、教材1部，在国内核心期刊发表论文3篇，近三年在国际SSCI期刊发表论文6篇，其中ABS 4星期刊论文1篇。

主要教学成果

1. 指导学生创新创业竞赛成果（国家级）

在创新创业教育方面成果显著，近三年指导学生在全国高校商业精英挑战赛、iCAN竞赛、全国大学生市场调查与分析大赛等A类赛事中获得国家级奖项20余项，其中全国一等奖6项，在培养学生创新能力与实践能力方面取得突出成绩。

2. 国家级大学生创新创业训练计划项目2项

“丝路语通——基于‘一带一路’背景下ChatGPT赋能语言翻译服务的研究”，国家级立项并获优秀结项，2023—2025。

“‘闻道丝路’汉语文化传播平台”，国家级立项，2023。

3. 国际中文教育教学资源建设项目

参与基于新《国际中文教育中文水平等级标准》的中国文化分级微视频资源库建设，教育部中外语言交流合作中心，2021。

主要科研成果

一、学术论文

1. Liu, Yizhi; Liang, Ao; Liu, Yu. Interactive Effects of Destination Authenticity and Commercialization Models on Tourist Value Co-creation. Tourism Review, 2025.10.25. （SSCI, Q1）

2. Liu, Yizhi; Wang, Hai; Liu, Yu. Synergizing Tourism, Urbanization, and Ecological Preservation: A Sustainable Development Model for Karst Regions in Southwest China. Journal of Urban Planning and Development.2025.4. （SSCI，Q4）

3. Liu, Yizhi; Fu, Yi; Liang, Zihan; Liu, Yu. Cluster Social Capital’s Influence on Regional Public Brands in Specialty Agriculture: A Value Co-creation Perspective. Asia Pacific Journal of Marketing and Logistics, 2024.5. （SSCI, JCR Q2）

4. Liu, Yizhi; Wang, Yuhong; Liu, Yu. Primacy Effect or Recency Effect? The Interplay of Travel Duration and Hedonic Trends in Multi-Destination Tourism. Journal of Travel Research, 2024. （ABS 4*）

5. Tang, Leilei; Shi, Mengjuan; Liu, Yu; Liu, Yizhi; Yang, Bingcheng. Building a Committed Workforce: The Synergistic Effects of Coaching Leadership, Organizational Self-Esteem, and Learning Goal Orientation. Frontiers in Psychology, 2024.9. （SSCI, JCR Q2）

6. Liu, Yizhi; Fu, Yi; Liang, Zihan; Liu, Yu. Factors Influencing the Adoption of Public Mobile Libraries in China: A Stimulus–Response Perspective. The Electronic Library, 2023.9. （SSCI, JCR Q2）

7. 刘煜，汤定娜，刘遗志. 零售企业实现全渠道战略的路径图. 《商业经济研究》, 2015(3). （中文核心期刊，期刊年度二等奖）

8. 刘煜，刘遗志，汤定娜. 互联网时代零售企业构建全渠道商业模式的探讨. 《北京工商大学学报（社会科学版）》, 2016(11). （CSSCI来源期刊，新华文摘观点摘编）

9. 刘遗志，刘煜. 消费者创新性对移动购物意愿的影响——基于扩展技术接受模型视角. 《中国流通经济》, 2015. （北大核心期刊）

二、学术专著

1. 刘煜. 《电子商务情境下的消费者退货行为研究》. 北京：知识产权出版社，2023.

三、科研项目

1. 大学生在线学习临场感、投入度与学习绩效间的关系研究，湖北省教育厅人文社会科学研究项目，2021.09—2023.12，主持。

2. 基于新《国际中文教育中文水平等级标准》的中国文化分级微视频资源库建设（项目编号：YHJC21YB-022），教育部中外语言交流合作中心项目，2021，参与。

3. 多渠道零售环境下研究型购物者的感知价值与渠道转换行为研究——零售商与购物者互动视角，国家自然科学基金项目，2013，参与。

四、教材

1. 汤定娜，刘煜，刘俊清，刘梦伟. 《国际市场营销学》（第二版）. 武汉：华中科技大学出版社，2020.

Yu Liu

Associate Professor | PhD | Master’s Supervisor

Email: 403142543@qq.com

Research Areas: Marketing, Tourism Management, Foreign Language Education, Business Translation

Profile

Yu Liu is an Associate Professor, PhD, and Master’s Supervisor specializing in the teaching and research of Business English and interdisciplinary “E+” business programs. He received his B.A. in English from Central China Normal University, M.A. in International Business English from Guangdong University of Foreign Studies, and Ph.D. in Business Administration from Zhongnan University of Economics and Law. From August 2012 to August 2014, he was a visiting scholar at Bryant University in the United States.

He currently serves as Director of the Innovation and Entrepreneurship Center of the School of Foreign Languages and part-time mentor at the Innovation and Entrepreneurship College. His work focuses on Business English curriculum innovation, interdisciplinary education, and the cultivation of internationally oriented talents.

Dr. Liu has participated in a National Natural Science Foundation of China (NSFC) General Project and has led a Humanities and Social Sciences Project funded by the Hubei Provincial Department of Education. He has published one academic monograph and one textbook, along with three papers in leading Chinese core journals. In the past three years, he has published six papers in SSCI-indexed international journals, including one article in an ABS 4* journal.

Major Teaching Achievements

1. National Student Competition Achievements

Dr. Liu has achieved outstanding results in innovation and entrepreneurship education. Over the past three years, he has guided students to win more than 20 national-level awards in prestigious competitions such as the National Business Elite Challenge for College Students, the iCAN Innovation and Entrepreneurship Competition, and the National College Student Market Survey and Analysis Competition. Among these awards are six national first prizes, demonstrating significant contributions to the cultivation of students’ innovation and practical abilities.

2. National College Students’ Innovation and Entrepreneurship Training Programs

· “Silk Road Language Connect: Research on ChatGPT-empowered Translation Services under the Belt and Road Initiative”, National-level Project, successfully completed with Outstanding Completion, 2023–2025.

· “Wendao Silk Road: A Chinese Cultural Communication Platform”, National-level Project, 2023.

3. International Chinese Education Teaching Resource Project

Participated in the project “Construction of a Graded Chinese Culture Micro-video Resource Database Based on the New Chinese Proficiency Grading Standards for International Chinese Language Education”, funded by the Center for Language Education and Cooperation, Ministry of Education, 2021.

Major Research Achievements

1. Journal Articles

1. Liu, Y., Liang, A., & Liu, Y. Interactive Effects of Destination Authenticity and Commercialization Models on Tourist Value Co-creation. Tourism Review, Oct. 25, 2025. (SSCI, Q1)

2. Liu, Y., Wang, H., & Liu, Y. Synergizing Tourism, Urbanization, and Ecological Preservation: A Sustainable Development Model for Karst Regions in Southwest China. Journal of Urban Planning and Development, Apr. 2025. (SSCI, Q4)

3. Liu, Y., Fu, Y., Liang, Z., & Liu, Y. Cluster Social Capital’s Influence on Regional Public Brands in Specialty Agriculture: A Value Co-creation Perspective. Asia Pacific Journal of Marketing and Logistics, 2024. (SSCI, JCR Q2)

4. Liu, Y., Fu, Y., Liang, Z., & Liu, Y. Factors Influencing the Adoption of Public Mobile Libraries in China: A Stimulus–Response Perspective. The Electronic Library, 2023. (SSCI, JCR Q2)

5. Liu, Y., Wang, Y., & Liu, Y. Primacy Effect or Recency Effect? The Interplay of Travel Duration and Hedonic Trends in Multi-Destination Tourism. Journal of Travel Research, 2024. (ABS 4*)

6. Tang, L., Shi, M., Liu, Y., Liu, Y., & Yang, B. Building a Committed Workforce: The Synergistic Effects of Coaching Leadership, Organizational Self-Esteem, and Learning Goal Orientation. Frontiers in Psychology, 2024. (SSCI, JCR Q2)

7. Liu, Y., Tang, D., & Liu, Y. Pathways for Retail Enterprises to Achieve Omni-channel Strategy. Commercial Economics Research, 2015(3). (Chinese Core Journal; Annual Outstanding Paper Award)

8. Liu, Y., Liu, Y., & Tang, D. Exploring the Construction of Omni-channel Business Models for Retail Enterprises in the Internet Era. Journal of Beijing Technology and Business University (Social Sciences), 2016(11). (CSSCI Journal; cited by Xinhuawen Digest)

9. Liu, Y., & Liu, Y. The Influence of Consumer Innovativeness on Mobile Shopping Intention: An Extended Technology Acceptance Model Perspective. China Business and Market, 2015. (Peking University Core Journal)

2. Academic Monograph

Liu, Y. Consumer Return Behavior in E-commerce Contexts. Beijing: Intellectual Property Publishing House, 2023.

3. Research Projects

· Presence, Engagement, and Learning Performance in Online Learning among College Students, Humanities and Social Sciences Project of the Hubei Provincial Department of Education, 2021–2023 (Principal Investigator).

· Construction of a Graded Chinese Culture Micro-video Resource Database Based on the New Chinese Proficiency Grading Standards, Center for Language Education and Cooperation, Ministry of Education, 2021 (Participant).

· Perceived Value and Channel-switching Behavior of Research Shoppers in Multi-channel Retail Environments: An Interaction Perspective between Retailers and Consumers, National Natural Science Foundation of China (NSFC), 2013 (Participant).

4. Textbook

Tang, D., Liu, Y., Liu, J., & Liu, M. International Marketing (2nd Edition). Wuhan: Huazhong University of Science and Technology Press, 2020.